Robertha Dayu Works

Solves complex problems at scale, for 🧑🏻‍💼 users and businesses, driven by
📈 data and art.

8+ years specialized in consumer-facing product design.

Contact

Gallery of Works

Product Strategy:

Complex end-to-end projects
Building 0 (zero) to 1 (one) products
Low cost development, high impact projects

Key Product Experience (Mobile App & Website):

Including *Growth Retention, Acquisition & Promotion. *Finance
Spending App, Payment & Refunds. *Checkout & Conversion.
*Logistics. Buyer & Seller Discovery, both B2C and B2B users

COMPANIES SHE Worked With

Design System

Branding

AI Learning

Data Insights Read

Product Design

User Experience Design

User Research

Design Strategic

User Interface Design

Areas of Expertise

Digital experiences that engage users, and help your business stand out

Usually Works in 3 Phases

Selected Projects

Crafting functional, impactful and stunning products based on company and user needs. More coming, still work in progress.

Homepage Revamp

Design with Minimal Effort: Improve +2% ATC, +7% Orders, and +34% M1 Retention Sayurbox

Sayurbox

Build from Scratch: Finance App and Website

0 to 1 Project: Create Name, Logo, Mobile App and Website for Pocket ID

Pocket ID

Cash on Delivery (COD) as a Payment Method

Only <2% Rejected Items, No Backlash, Built Across App & Website.

Bukalapak

Meet the Designer

Robertha Dayu, in short → Bertha,
is an 8+ years experienced product designer based in Jakarta, Indonesia. Specialized in consumer-facing and discovery experience.

She help business turn ideas into designs that actually work, not only pretty. She value a real impactful design, proven with data insights.

If not busy, sometimes she takes freelance of other creative services. When she's not designing, she'll be doing ootd or drawing.

Download Resume

I am a fashion enthusiast

I enjoy drawing

Hi, i'm Bertha :)

See More Work

Product design and side projects that she's been worked on

Product Design

Side Projects

FAQs

Got questions? Click here

What type of design service do you specialize?
What is your typical design process?
How long does a project usually take?
Do you handle development as well?
How do we get started?

Ready to Build Impactful Product?

Or connect for future collaboration!

Email

roberthadayupasa@gmail.com

linkedin.com/in/robertha-dayu

Website

pixiepasa.work

Solves complex problems at scale, for 🧑🏻‍💼 users and businesses, driven by
📈 data and art.

8+ years specialized in consumer-facing product design.

Contact

Gallery of Works

Product Strategy:

Complex end-to-end projects
Building 0 (zero) to 1 (one) products
Low cost development, high impact projects

Key Product Experience (Mobile App & Website):

Including *Growth Retention, Acquisition & Promotion. *Finance
Spending App, Payment & Refunds. *Checkout & Conversion.
*Logistics. Buyer & Seller Discovery, both B2C and B2B users

COMPANIES SHE Worked With

Design System

Branding

AI Learning

Data Insights Read

Product Design

User Experience Design

User Research

Design Strategic

User Interface Design

Areas of Expertise

Digital experiences that engage users, and help your business stand out

Usually Works in 3 Phases

Selected Projects

Crafting functional, impactful and stunning products based on company and user needs. More coming, still work in progress.

Homepage Revamp

Design with Minimal Effort: Improve +2% ATC, +7% Orders, and +34% M1 Retention Sayurbox

Sayurbox

Build from Scratch: Finance App and Website

0 to 1 Project: Create Name, Logo, Mobile App and Website for Pocket ID

Pocket ID

Cash on Delivery (COD) as a Payment Method

Only <2% Rejected Items, No Backlash, Built Across App & Website.

Bukalapak

Meet the Designer

Robertha Dayu, in short → Bertha,
is an 8+ years experienced product designer based in Jakarta, Indonesia. Specialized in consumer-facing and discovery experience.

She help business turn ideas into designs that actually work, not only pretty. She value a real impactful design, proven with data insights.

If not busy, sometimes she takes freelance of other creative services. When she's not designing, she'll be doing ootd or drawing.

Download Resume

I am a fashion enthusiast

I enjoy drawing

Hi, i'm Bertha :)

See More Work

Product design and side projects that she's been worked on

Product Design

Side Projects

FAQs

Got questions? Click here

What type of design service do you specialize?
What is your typical design process?
How long does a project usually take?
Do you handle development as well?
How do we get started?

Ready to Build Impactful Product?

Or connect for future collaboration!

Email

roberthadayupasa@gmail.com

linkedin.com/in/robertha-dayu

Website

pixiepasa.work

Solves complex problems at scale, for 🧑🏻‍💼 users and businesses, driven by
📈 data and art.

8+ years specialized in consumer-facing product design.

Contact

Gallery of Works

Product Strategy:

Complex end-to-end projects
Building 0 (zero) to 1 (one) products
Low cost development, high impact projects

Key Product Experience (Mobile App & Website):

Including *Growth Retention, Acquisition & Promotion. *Finance
Spending App, Payment & Refunds. *Checkout & Conversion.
*Logistics. Buyer & Seller Discovery, both B2C and B2B users

COMPANIES SHE Worked With

Design System

Branding

AI Learning

Data Insights Read

Product Design

User Experience Design

User Research

Design Strategic

User Interface Design

Areas of Expertise

Digital experiences that engage users, and help your business stand out

Usually Works in 3 Phases

Selected Projects

Crafting functional, impactful and stunning products based on company and user needs. More coming, still work in progress.

Homepage Revamp

Design with Minimal Effort: Improve +2% ATC, +7% Orders, and +34% M1 Retention Sayurbox

Sayurbox

Build from Scratch: Finance App and Website

0 to 1 Project: Create Name, Logo, Mobile App and Website for Pocket ID

Pocket ID

Cash on Delivery (COD) as a Payment Method

Only <2% Rejected Items, No Backlash, Built Across App & Website.

Bukalapak

Meet the Designer

Robertha Dayu, in short → Bertha,
is an 8+ years experienced product designer based in Jakarta, Indonesia. Specialized in consumer-facing and discovery experience.

She help business turn ideas into designs that actually work, not only pretty. She value a real impactful design, proven with data insights.

If not busy, sometimes she takes freelance of other creative services. When she's not designing, she'll be doing ootd or drawing.

Download Resume

I am a fashion enthusiast

I enjoy drawing

Hi, i'm Bertha :)

See More Work

Product design and side projects that she's been worked on

Product Design

Side Projects

FAQs

Got questions? Click here

What type of design service do you specialize?
What is your typical design process?
How long does a project usually take?
Do you handle development as well?
How do we get started?

Ready to Build Impactful Product?

Or connect for future collaboration!

Email

roberthadayupasa@gmail.com

linkedin.com/in/robertha-dayu

Website

pixiepasa.work

Solves complex problems at scale, for 🧑🏻‍💼 users and businesses, driven by 📈 data and art.

Gallery of Works

COMPANIES SHE Worked With

Areas of Expertise

Usually Works in 3 Phases

Selected Projects

Homepage Revamp

Build from Scratch: Finance App and Website

Cash on Delivery (COD) as a Payment Method

Meet the Designer

See More Work

FAQs

Ready to Build Impactful Product?

Solves complex problems at scale, for 🧑🏻‍💼 users and businesses, driven by 📈 data and art.

Gallery of Works

COMPANIES SHE Worked With

Areas of Expertise

Usually Works in 3 Phases

Selected Projects

Homepage Revamp

Build from Scratch: Finance App and Website

Cash on Delivery (COD) as a Payment Method

Meet the Designer

See More Work

FAQs

Ready to Build Impactful Product?

Solves complex problems at scale, for 🧑🏻‍💼 users and businesses, driven by 📈 data and art.

Gallery of Works

COMPANIES SHE Worked With

Areas of Expertise

Usually Works in 3 Phases

Selected Projects

Homepage Revamp

Build from Scratch: Finance App and Website

Cash on Delivery (COD) as a Payment Method

Meet the Designer

See More Work

FAQs

Ready to Build Impactful Product?

Solves complex problems at scale, for 🧑🏻‍💼 users and businesses, driven by
📈 data and art.

Solves complex problems at scale, for 🧑🏻‍💼 users and businesses, driven by
📈 data and art.

Solves complex problems at scale, for 🧑🏻‍💼 users and businesses, driven by
📈 data and art.